{"id":16395,"date":"2026-04-18T10:26:33","date_gmt":"2026-04-18T03:26:33","guid":{"rendered":"https:\/\/creative.co.th\/16395\/"},"modified":"2026-04-18T10:26:33","modified_gmt":"2026-04-18T03:26:33","slug":"heatmap-%e0%b8%84%e0%b8%b7%e0%b8%ad%e0%b8%ad%e0%b8%b0%e0%b9%84%e0%b8%a3-%e0%b9%80%e0%b8%84%e0%b8%a5%e0%b9%87%e0%b8%94%e0%b8%a5%e0%b8%b1%e0%b8%9a%e0%b8%94%e0%b8%b9%e0%b8%a7%e0%b9%88%e0%b8%b2%e0%b8%a5","status":"publish","type":"post","link":"https:\/\/creative.co.th\/en\/16395\/","title":{"rendered":"What is a heatmap? Tips for seeing where customers click to increase sales."},"content":{"rendered":"<p>Have you ever wondered what people are thinking when they visit your website? <strong>Where to click?<\/strong> Or, how far have people scrolled through the content? Why is nobody clicking the large &quot;Buy Now&quot; button we intentionally placed? Or why are people leaving the website before even reading the product details?<\/p>\n<p>These are problems that website developers and online business owners frequently encounter. Simply looking at the numbers in Google Analytics about how many people visit your website may no longer be enough. We need to understand more deeply &quot;what they are doing on our website,&quot; and this is where... <strong>Heatmap<\/strong> They play a crucial role in helping you unlock the secrets of customer behavior.<\/p>\n<div style=\"background-color:#f9f9f9;padding:20px;border-radius:8px;margin:30px 0;border-left:4px solid #ff6b6b\">\n<h3 style=\"margin-top:0;color:#333\">Table of Contents<\/h3>\n<ul style=\"margin-bottom:0;line-height:2\">\n<li><a href=\"#what-is-heatmap\" style=\"color:#ff6b6b;text-decoration:none\">1. What is a heatmap? Explain in simple terms.<\/a><\/li>\n<li><a href=\"#types-of-heatmap\" style=\"color:#ff6b6b;text-decoration:none\">2. How many types of heatmaps are there? And how are they used differently?<\/a><\/li>\n<li><a href=\"#why-use-heatmap\" style=\"color:#ff6b6b;text-decoration:none\">3. Why do websites need heatmaps?<\/a><\/li>\n<li><a href=\"#how-to-apply\" style=\"color:#ff6b6b;text-decoration:none\">4. How to use data from a heatmap to improve a website.<\/a><\/li>\n<li><a href=\"#tools\" style=\"color:#ff6b6b;text-decoration:none\">5. Interesting heatmap tools.<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what-is-heatmap\">1. What is a heatmap? Explain in simple terms.<\/h2>\n<p><strong>Heatmap<\/strong> It&#039;s a tool that helps display user behavior on a website using &quot;colors.&quot; Warm colors (such as red and orange) are used to indicate points of high interaction or interest, while cool colors (such as blue and green) are used to indicate points of low interest.<\/p>\n<p>Imagine something like the thermal imaging cameras used in spy movies, but instead of detecting body heat, it detects the heat of... <strong>\u201c&quot;Clicking&quot;\u201d<\/strong> and <strong>\u201c&quot;Mouse scrolling&quot;\u201d<\/strong> Instead, it gives us an immediate overview without having to guess which part of the webpage customers are interested in.<\/p>\n<figure style=\"margin:40px 0;text-align:center\">\n<img decoding=\"async\" src=\"https:\/\/creative.co.th\/wp-content\/uploads\/2026\/04\/heatmap_cover.png\" alt=\"Heatmap \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e2a\u0e14\u0e07\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e41\u0e1c\u0e19\u0e1c\u0e31\u0e07\u0e04\u0e27\u0e32\u0e21\u0e23\u0e49\u0e2d\u0e19\u0e1a\u0e19\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\" style=\"max-width:100%;height:auto;border-radius:8px\" \/><figcaption style=\"font-size:14px;color:#666;margin-top:10px;font-style:italic\">Illustration: An example of a heatmap displayed on a website, showing the points of interest to users.<\/figcaption><\/figure>\n<h2 id=\"types-of-heatmap\">2. How many types of heatmaps are there? And how are they used differently?<\/h2>\n<p>When we talk about heatmaps, they are actually divided into several types depending on the data collection method. The three main types commonly used are:<\/p>\n<h4 style=\"color:#444\">Click Heatmaps (to see where people clicked)<\/h4>\n<p>This shows exactly where users click their mouse (or tap their finger on the mobile screen) on the webpage. This is very useful for monitoring whether our Call to Action buttons are being clicked, or if people are clicking on areas that aren&#039;t actually clickable, thinking they are.<\/p>\n<h4 style=\"color:#444\">Scroll Heatmaps (See how far people have scrolled down)<\/h4>\n<p>This tells us how far a user scrolls down before leaving the website. This information is very important when writing long articles or designing pages. <a href=\"https:\/\/creative.co.th\/en\/16358\/\" style=\"color:#ff6b6b;text-decoration:underline\">Landing pages to increase conversion rate (CRO).<\/a> Because if our key information is at the bottom, but people can&#039;t scroll down enough, we miss out on a valuable sales opportunity.<\/p>\n<h4 style=\"color:#444\">Move Heatmaps (View mouse movement)<\/h4>\n<p>The mouse movement displayed on the computer screen, which is often correlated with the user&#039;s eye contact (people tend to follow the mouse&#039;s movement with their eyes), helps us understand what kind of content the user is reading and which images or text they are paying particular attention to.<\/p>\n<figure style=\"margin:40px 0;text-align:center\">\n<img decoding=\"async\" src=\"https:\/\/creative.co.th\/wp-content\/uploads\/2026\/04\/heatmap_types.png\" alt=\"\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e14\u0e49\u0e27\u0e22 Scroll Heatmap \u0e41\u0e25\u0e30 Click Heatmap\" style=\"max-width:100%;height:auto;border-radius:8px\" \/><figcaption style=\"font-size:14px;color:#666;margin-top:10px;font-style:italic\">Illustration: A comparison of three types of heatmaps used to analyze website user behavior.<\/figcaption><\/figure>\n<h2 id=\"why-use-heatmap\">3. Why do websites need heatmaps?<\/h2>\n<p>Using heatmaps isn&#039;t just about aesthetics or looking cool; it&#039;s a powerful tool that helps solve many business problems:<\/p>\n<h5 style=\"color:#555\">Reduce guesswork about customer preferences.<\/h5>\n<p>Instead of arguing as a team about &quot;which is better, the red or green button?&quot; or &quot;where should we put this information?&quot;, we can use the data from the heatmap to make decisions directly, eliminating guesswork.<\/p>\n<h5 style=\"color:#555\">Find UX\/UI flaws.<\/h5>\n<p>Sometimes we design a beautiful website, but customers don&#039;t know how to use it. A heatmap will show you exactly where customers are stuck, such as people trying to click on product images but them not linking anywhere, or a navigation menu that we think is clear but nobody clicks on it.<\/p>\n<h5 style=\"color:#555\">Increase sales and conversions.<\/h5>\n<p>When we know what customers are interested in, we can improve our websites to better meet their needs, which is part of our strategy. <a href=\"https:\/\/creative.co.th\/en\/16358\/\" style=\"color:#ff6b6b;text-decoration:underline\">Conversion Rate Optimization (CRO)<\/a> Which ultimately led to increased sales.<\/p>\n<h2 id=\"how-to-apply\">4. How to use data from a heatmap to improve a website.<\/h2>\n<p>Once we&#039;ve installed the tool and obtained the heatmap data, the next step is to put it into practice. I&#039;ll suggest a simple method that you can implement immediately:<\/p>\n<p><strong>1. Move important items to the top:<\/strong> If the scroll heatmap shows that most people only read the first 30% sections of the webpage, you need to quickly move your sales pitch or order button to the most visible section.<\/p>\n<p><strong>2. Make what people want to click possible:<\/strong> If your click heatmap shows people trying to click on product images, but the images aren&#039;t linking anywhere, you should add a link to the image or create a pop-up to enlarge it for clearer viewing (try these techniques...). <a href=\"https:\/\/creative.co.th\/en\/16348\/\" style=\"color:#ff6b6b;text-decoration:underline\">Product Photography for E-commerce<\/a> (It would be great if it included.)<\/p>\n<p><strong>3. Remove things that people aren&#039;t interested in:<\/strong> If your webpage has too much information and looks cluttered, and the heatmap shows that nobody&#039;s interested in that section, removing that information might make your website cleaner and easier to use.<\/p>\n<h2 id=\"tools\">5. Interesting heatmap tools.<\/h2>\n<p>There are many tools on the market that can help create heatmaps. Popular and easy-to-use ones include: <strong>Hotjar<\/strong>, <strong>Crazy Egg<\/strong>, or <strong>Microsoft Clarity<\/strong> (This one is free to use too! I highly recommend it for beginners.)<\/p>\n<p>Analyzing data using heatmaps is just one strategy. <a href=\"https:\/\/creative.co.th\/en\/digital-marketing\/\" style=\"color:#ff6b6b;text-decoration:underline\">Digital Marketing<\/a> This helps you understand your customers better. Once you understand your customers, improving your website to meet their needs becomes much easier.<\/p>\n<div style=\"background-color:#fff3f3;padding:30px;border-radius:10px;text-align:center;border:1px solid #ffcccc;margin-top:50px\">\n<h3 style=\"margin-top:0;color:#d93838;font-size:22px\">Want to know what customers do on your website?<\/h3>\n<p style=\"color:#333;margin-bottom:20px\">Let our team of experts help you install and optimize your website using real user behavior data to enhance user experience and boost sales in a targeted manner.<\/p>\n<p><a href=\"https:\/\/creative.co.th\/en\/contact-us\/\" style=\"display:inline-block;background-color:#ff6b6b;color:#fff;padding:14px 30px;text-decoration:none;border-radius:5px;font-weight:bold\">Talk to our team to analyze your website.<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ever wondered where visitors to your website click or where they scroll through the content? A heatmap can help unlock these secrets.<\/p>","protected":false},"author":1,"featured_media":16393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Heatmap \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23? \u0e14\u0e39\u0e27\u0e48\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e04\u0e25\u0e34\u0e01\u0e15\u0e23\u0e07\u0e44\u0e2b\u0e19\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22","_seopress_titles_desc":"\u0e40\u0e08\u0e32\u0e30\u0e25\u0e36\u0e01 Heatmap \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e13\u0e23\u0e39\u0e49\u0e27\u0e48\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e04\u0e25\u0e34\u0e01\u0e15\u0e23\u0e07\u0e44\u0e2b\u0e19 \u0e40\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e14\u0e39\u0e16\u0e36\u0e07\u0e44\u0e2b\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e1b\u0e23\u0e31\u0e1a\u0e1b\u0e23\u0e38\u0e07\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21 Conversion Rate \u0e43\u0e2b\u0e49\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13","_seopress_robots_index":"","footnotes":""},"categories":[46],"tags":[251,268,336,338,337,267,320],"class_list":["post-16395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-conversion-rate","tag-digital-marketing","tag-heatmap","tag-ux-ui","tag-337","tag-267","tag-320"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/16395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/comments?post=16395"}],"version-history":[{"count":0,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/16395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media\/16393"}],"wp:attachment":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media?parent=16395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/categories?post=16395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/tags?post=16395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}