{"id":17680,"date":"2026-05-05T09:30:22","date_gmt":"2026-05-05T02:30:22","guid":{"rendered":"https:\/\/creative.co.th\/17680\/"},"modified":"2026-05-06T09:05:34","modified_gmt":"2026-05-06T02:05:34","slug":"%e0%b9%80%e0%b8%a5%e0%b8%b4%e0%b8%81%e0%b8%9e%e0%b8%b6%e0%b9%88%e0%b8%87%e0%b8%9e%e0%b8%b2-marketplace-%e0%b8%97%e0%b8%b3%e0%b9%84%e0%b8%a1%e0%b8%9b%e0%b8%b5-2026-%e0%b8%95%e0%b9%89%e0%b8%ad%e0%b8%87","status":"publish","type":"post","link":"https:\/\/creative.co.th\/en\/17680\/","title":{"rendered":"Stop relying on marketplaces! Why you need your own online store website in 2026."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17680\" class=\"elementor elementor-17680\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22620c0f e-flex e-con-boxed e-con e-parent\" data-id=\"22620c0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff4953 elementor-widget elementor-widget-text-editor\" data-id=\"3ff4953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-content\"><p>In 2026, the world of online commerce is no longer as glamorous as it used to be for businesses relying solely on marketplaces. If you sell on Shopee or Lazada, you&#039;ve likely experienced the ever-increasing fees that are practically eroding your profits. This article will delve into why having your own website is no longer just an option, but the only &quot;lifeline&quot; for your business to achieve sustainable growth.<\/p><div class=\"toc\" style=\"background: #f9f9f9; padding: 20px; border-radius: 8px; margin-bottom: 30px;\"><h3 style=\"margin-top: 0;\">Table of Contents<\/h3><ul style=\"padding-left: 0;\"><li><a href=\"#fee-war\">1. The Marketplace Fee War 2026<\/a><\/li><li><a href=\"#5-reasons\">2. 5 Reasons to Have Your Own Website<\/a><\/li><li><a href=\"#comparison\">3. Comparison: Marketplace vs. Your Own Website<\/a><\/li><li><a href=\"#getting-started\">4. Start building your website with Creative.co.th<\/a><\/li><\/ul><\/div><h2 id=\"fee-war\">The Marketplace Fee War 2026: When Your Profits Are Shut Down.<\/h2><p>Just a few years ago, selling on major platforms was a golden opportunity. But today, these platforms are entering a full-blown &quot;harvesting&quot; phase, charging commission fees, transaction fees, and most notably, service fees for free shipping or cashback programs. These fees can total as much as 15-201 TP3T of sales.<\/p><div style=\"text-align: center; margin: 30px 0;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto; border-radius: 8px;\" src=\"https:\/\/creative.co.th\/PackageTourTravel_ecom_cover_8891.png\" alt=\"\u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e01\u0e33\u0e44\u0e23\u0e02\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e1a\u0e19 Marketplace \u0e01\u0e31\u0e1a\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07\" \/><p style=\"font-size: 14px; color: #666; margin-top: 10px;\">A comparison of profits after fees on a Marketplace vs. a personal website.<\/p><\/div><p>Besides the financial aspect, businesses also face visibility restrictions (algorithm changes) that force them to buy more advertising within the platform. This means they have to pay to bring back customers who were previously theirs.<\/p><h2 id=\"5-reasons\">5 Reasons Why Having Your Own Website is the &quot;Lifesaver&quot; for Businesses<\/h2><h3>1. Full profit, no deductions.<\/h3><p>When you have your own website, every dollar of sales goes directly into your pocket (minus only a small payment gateway fee of approximately 3%). Not having to pay exorbitant GP or sales fees allows you to use that money for direct customer promotions or keep the profits to expand your business.<\/p><h3>2. Customer data is treasure (Data Ownership).<\/h3><p>On a marketplace, you&#039;ll know almost nothing about who your customers are, but having a website gives you true first-party data. You can collect email addresses or phone numbers for remarketing or sending personalized promotions, which is key to success. <a href=\"https:\/\/creative.co.th\/en\/14197\/\">Build credibility.<\/a> And implementing CRM in the long term.<\/p><h3>3. Freedom to design and build a brand.<\/h3><p>A website is the &quot;home&quot; of your brand. You can design a user experience that best suits your customers, without being limited by the repetitive layouts of platforms. A distinctive design will elevate your brand image, making it appear more professional and different from smaller competitors.<\/p><div style=\"text-align: center; margin: 30px 0;\"><p style=\"font-size: 14px; color: #666; margin-top: 10px;\">\u00a0<\/p><\/div><h3>4. SEO (Search Engine Optimization) attracts more sustainable traffic to your website.<\/h3><p>Investing in <a href=\"https:\/\/creative.co.th\/en\/e-commerce\/\">E-Commerce Website<\/a> Combined with SEO, this will help your store appear on Google when people search for related products. This is high-quality traffic that&#039;s free in the long run, without relying solely on advertising like on social media.<\/p><h3>5. Reduce the risk of being shut down.<\/h3><p>Relying on other platforms like 100% is risky. If your account is suspended one day, or the platform suddenly changes its sales rules, your business could be instantly disrupted. A personal website is a digital asset that you truly own; no one can shut down your shop for you.<\/p><h2 id=\"comparison\">Comparison: Marketplace vs. Your Own Website<\/h2><table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"><thead><tr style=\"background: #f2f2f2;\"><th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Comparison topics<\/th><th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Marketplace<\/th><th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">My own website<\/th><\/tr><\/thead><tbody><tr><td style=\"border: 1px solid #ddd; padding: 12px;\">Sales fee<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">High (10-20%+)<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">Low (card processing fee only ~3%)<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 12px;\">Data ownership<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">The platform is owned by the company.<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">We own 100%.<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 12px;\">Sustainability (SEO)<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">Restricted to the system only.<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">Very high; ranked highly on Google.<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 12px;\">Risk<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">High (easily gets the shop closed)<\/td><td style=\"border: 1px solid #ddd; padding: 12px;\">Low (We control everything)<\/td><\/tr><\/tbody><\/table><h2 id=\"getting-started\">Start building your professional e-commerce website with Creative.co.th.<\/h2><p>If you&#039;re ready to transition from being a &quot;tenant&quot; to an &quot;owner&quot; of your online store space, the team at Creative.co.th is ready to assist you with our services. <a href=\"https:\/\/creative.co.th\/en\/\">We develop websites for online stores.<\/a> A complete range of services, including... <a href=\"https:\/\/creative.co.th\/en\/shopify-design\/\">Shopify Design<\/a> Focusing on aesthetics and ease of use, or developing a highly flexible WooCommerce system.<\/p><p>We don&#039;t just make websites look pretty; we design them specifically for &quot;selling.&quot; With an SEO-friendly structure and seamless payment integration, we help you push the boundaries of the marketplace and build your own strong business empire.<\/p><div class=\"cta-section\" style=\"background: #0056b3; color: white; padding: 40px; border-radius: 12px; text-align: center; margin-top: 50px;\"><h2 style=\"color: white; margin-top: 0;\">Take the first step towards owning a sustainable online business today.<\/h2><p style=\"font-size: 18px;\">Don&#039;t let your profits disappear due to fees. Start building a solid foundation for your brand.<\/p><p><a style=\"display: inline-block; background: white; color: #0056b3; padding: 15px 35px; border-radius: 30px; text-decoration: none; font-weight: bold; font-size: 18px; margin-top: 20px;\" href=\"https:\/\/creative.co.th\/en\/contact\/\">Talk to our experts.<\/a><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>With marketplaces no longer a safe haven due to rising fees and visibility restrictions, this article will explore why having your own website is the only way for online businesses to survive in 2026.<\/p>","protected":false},"author":1,"featured_media":18018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"\u0e40\u0e25\u0e34\u0e01\u0e1e\u0e36\u0e48\u0e07\u0e1e\u0e32 Marketplace! \u0e17\u0e33\u0e44\u0e21\u0e1b\u0e35 2026 \u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e02\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07","_seopress_titles_desc":"\u0e40\u0e21\u0e37\u0e48\u0e2d Marketplace \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e1e\u0e37\u0e49\u0e19\u0e17\u0e35\u0e48\u0e1b\u0e25\u0e2d\u0e14\u0e20\u0e31\u0e22\u0e2d\u0e35\u0e01\u0e15\u0e48\u0e2d\u0e44\u0e1b \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e04\u0e48\u0e32\u0e18\u0e23\u0e23\u0e21\u0e40\u0e19\u0e35\u0e22\u0e21\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e34\u0e14\u0e01\u0e31\u0e49\u0e19\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19","_seopress_robots_index":"","footnotes":""},"categories":[46],"tags":[255,384,137,123,385],"class_list":["post-17680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-255","tag--shopee-lazada","tag--e-commerce","tag-123","tag-385"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/17680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/comments?post=17680"}],"version-history":[{"count":1,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/17680\/revisions"}],"predecessor-version":[{"id":18019,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/17680\/revisions\/18019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media\/18018"}],"wp:attachment":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media?parent=17680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/categories?post=17680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/tags?post=17680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}