{"id":19045,"date":"2026-05-28T09:06:07","date_gmt":"2026-05-28T02:06:07","guid":{"rendered":"https:\/\/creative.co.th\/19045\/"},"modified":"2026-05-28T09:06:39","modified_gmt":"2026-05-28T02:06:39","slug":"line-shopping-gp-fee-2026","status":"publish","type":"post","link":"https:\/\/creative.co.th\/en\/19045\/","title":{"rendered":"How is the GP (Gross Profit) rate for LINE SHOPPING 2026 calculated? Merchants need to know."},"content":{"rendered":"<div style=\"max-width:900px;margin:0 auto\">\n<p>If you sell products through LINE SHOPPING or MyShop, the most frequently asked question is, &quot;What percentage is deducted?&quot; The short answer is that the 3% code does exist, but simply thinking that way might lead to incorrect pricing. The actual summary usually includes service fees, payment transaction fees, and VAT, which must all be included in the cost.<\/p>\n<p>This article provides a practical summary for online store owners: how LINE SHOPPING&#039;s GP (Gross Profit) is calculated, what types of orders are likely to incur service fees, a simple calculation method, and when to use LINE SHOPPING in conjunction with your own website to maintain a healthy profit margin.<\/p>\n<figure style=\"margin:28px 0\">\n    <img decoding=\"async\" src=\"https:\/\/creative.co.th\/wp-content\/uploads\/2026\/05\/line-shopping-gp-fee-cover.webp\" alt=\"\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e23\u0e49\u0e32\u0e19\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e01\u0e33\u0e25\u0e31\u0e07\u0e15\u0e23\u0e27\u0e08\u0e04\u0e48\u0e32 GP LINE SHOPPING \u0e41\u0e25\u0e30\u0e01\u0e33\u0e44\u0e23\u0e08\u0e32\u0e01\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e02\u0e32\u0e22\" style=\"width:100%;height:auto;border-radius:8px\" \/><br \/>\n  <\/figure>\n<nav style=\"border:1px solid #e5e7eb;border-radius:8px;padding:18px 20px;margin:26px 0;background:#fafafa\">\n    <strong>list of contents<\/strong><\/p>\n<ol style=\"margin:12px 0 0 20px\">\n<li><a href=\"#line-shopping-gp\">What is the GP (Gross Profit) fee for LINE SHOPPING?<\/a><\/li>\n<li><a href=\"#fee-types\">Fees that merchants should be aware of.<\/a><\/li>\n<li><a href=\"#calculation\">An example of a calculation that is not self-deception.<\/a><\/li>\n<li><a href=\"#compare\">Compared to the marketplace and their own website.<\/a><\/li>\n<li><a href=\"#strategy\">How should I plan my sales channels?<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked questions at the store.<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"line-shopping-gp\">What is the GP (Gross Profit) fee for LINE SHOPPING?<\/h2>\n<p>In online retail terminology, GP (Gross Profit) is often broadly used to refer to &quot;the fee the platform deducts from sales.&quot; However, for LINE SHOPPING, it&#039;s important to clarify that we&#039;re not always referring to a single deduction. Some orders may involve service fees, transaction fees, and all fees also include VAT 7%.<\/p>\n<h3>Why does the number 3% confuse many stores?<\/h3>\n<p>Because the term 3% is used for more than one item, retailers should refer to actual order reports, not memorize a single number and use it to set prices for the entire store. A safer approach is to view it as a &quot;channel cost&quot; and compare it to the gross profit margin of each product group.<\/p>\n<h4>Things to remember before setting prices.<\/h4>\n<p>If the product has a high profit margin, the 3-6% figure might still be acceptable. However, if the product has a low profit margin, such as a cheap product with fierce price competition or high shipping costs, not factoring in fees from the start might make the sales figures look good, but the actual profit won&#039;t be as attractive.<\/p>\n<h5>Always check against the actual order.<\/h5>\n<p>The information on the platform is subject to change depending on conditions and campaigns. Merchants should check the order details page or LINE SHOPPING reports in conjunction with the latest announcements from LINE for Business.<\/p>\n<h2 id=\"fee-types\">Fees that merchants should be aware of.<\/h2>\n<p>According to official information from LINE for Business, the key values that businesses should clearly distinguish are as follows:<\/p>\n<h3>1. Service fee for 3%.<\/h3>\n<p>This is a fee related to orders from LINE SHOPPING channels, media, and campaigns. For example, customers come from promotional areas or campaigns managed by LINE SHOPPING. It&#039;s important to note that this doesn&#039;t mean all orders from every link will be charged the same way.<\/p>\n<h3>2. Transaction fee for payment 3%.<\/h3>\n<p>This section represents the transaction fee for payments made through designated channels. Many merchants overlook this because they focus only on the gross profit (GP), but when calculating actual profit, the transaction fee must also be included.<\/p>\n<h3>3. VAT 7% of the fee.<\/h3>\n<p>VAT isn&#039;t calculated on the entire price of the product in this case, but rather on the fees incurred. For example, if the fee is 30 baht, an additional 2.10 baht will be added to that fee as VAT. The numbers may seem small, but if you sell hundreds of orders a day, the impact will become significant.<\/p>\n<figure style=\"margin:28px 0\">\n    <img decoding=\"async\" src=\"https:\/\/creative.co.th\/wp-content\/uploads\/2026\/05\/line-shopping-fee-calculation.webp\" alt=\"\u0e20\u0e32\u0e1e\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e04\u0e48\u0e32\u0e18\u0e23\u0e23\u0e21\u0e40\u0e19\u0e35\u0e22\u0e21\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 \u0e04\u0e48\u0e32\u0e2a\u0e48\u0e07 \u0e04\u0e48\u0e32\u0e18\u0e38\u0e23\u0e01\u0e23\u0e23\u0e21 \u0e41\u0e25\u0e30 VAT\" style=\"width:100%;height:auto;border-radius:8px\" \/><figcaption style=\"color:#6b7280;margin-top:8px\">Don&#039;t just look at total sales; separate out fees, shipping costs, and VAT before calculating profit.<\/figcaption><\/figure>\n<h2 id=\"calculation\">An example of a calculation that is not self-deception.<\/h2>\n<p>Let&#039;s assume an order has a total of 1,050 baht, divided into 1,000 baht for the goods and 50 baht for shipping. If that order meets the criteria for both the 3% service fee and the 3% transaction fee, a rough cost estimate would be approximately as follows:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:18px 0\">\n<thead>\n<tr>\n<th style=\"border:1px solid #e5e7eb;padding:10px;text-align:left;background:#f3f4f6\">list<\/th>\n<th style=\"border:1px solid #e5e7eb;padding:10px;text-align:left;background:#f3f4f6\">Way of thinking<\/th>\n<th style=\"border:1px solid #e5e7eb;padding:10px;text-align:right;background:#f3f4f6\">estimate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">Order total<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">Product + Shipping cost<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px;text-align:right\">1,050 baht<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">Service Fee 3%<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">1,050 x 3%<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px;text-align:right\">31.50 baht<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">Transaction Fee 3%<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">1,050 x 3%<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px;text-align:right\">31.50 baht<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">VAT 7% of the fee.<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">63 x 7%<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px;text-align:right\">4.41 baht<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e5e7eb;padding:10px\"><strong>Including fees and costs.<\/strong><\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px\">If both conditions are met.<\/td>\n<td style=\"border:1px solid #e5e7eb;padding:10px;text-align:right\"><strong>67.41 baht<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>If only some of the conditions are met, the number will change immediately.<\/h3>\n<p>This is why you should create a cost schedule with 2-3 scenarios, such as a case with only transaction costs, a case with only service fees, and a case with both. This allows merchants to see how much to overprice or which products are not suitable for aggressive promotions.<\/p>\n<h4>Quick calculation formula for shops.<\/h4>\n<p>Start by calculating the gross profit per order. Then subtract actual shipping costs, discounts, platform fees, transaction fees, and VAT on those fees. If, after all deductions, there&#039;s still enough profit to cover advertising and labor costs, then the store is considered to have &quot;profited&quot; from selling.\u201c<\/p>\n<h2 id=\"compare\">Compared to the marketplace and their own website.<\/h2>\n<p>LINE SHOPPING&#039;s strengths lie in its integration with LINE OA and the chat behavior of Thai customers, making it suitable for stores that excel at closing sales through conversation. However, looking at the bigger picture, businesses shouldn&#039;t rely on a single channel indefinitely, as each platform has different fees, campaign rules, and limitations regarding customer data.<\/p>\n<h3>What type of store is LINE SHOPPING suitable for?<\/h3>\n<p>This is suitable for businesses that already have an established customer base on LINE, have responsive administrators, use coupons or campaigns to boost sales, and want to make it easier for customers to purchase directly from chat or the LINE SHOPPING page.<\/p>\n<h3>So why should you still have your own website?<\/h3>\n<p>A website gives businesses more flexibility to control brand experience, collect customer data, perform SEO, and manage backend systems. If you&#039;re weighing the pros and cons of a platform versus building your own website, consider reading this comparison. <a href=\"https:\/\/creative.co.th\/en\/18558\/\">Online selling websites and marketplaces.<\/a> Furthermore, it will provide a clearer picture of which channel is best suited for which type of goal.<\/p>\n<h4>Don&#039;t view GP (Gross Profit) in isolation from customer data.<\/h4>\n<p>Fees are an immediate cost, but customer data, repeat purchases, and long-term campaigns are costs that many stores don&#039;t see from day one. Successful stores typically use platforms to generate sales and websites to build their own customer base.<\/p>\n<figure style=\"margin:28px 0\">\n    <img decoding=\"async\" src=\"https:\/\/creative.co.th\/wp-content\/uploads\/2026\/05\/line-shopping-channel-strategy.webp\" alt=\"\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e2b\u0e25\u0e32\u0e22\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e02\u0e32\u0e22\u0e01\u0e31\u0e1a\u0e10\u0e32\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e23\u0e32\u0e22\u0e07\u0e32\u0e19\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\" style=\"width:100%;height:auto;border-radius:8px\" \/><figcaption style=\"color:#6b7280;margin-top:8px\">Businesses that are long-lasting usually don&#039;t rely on a single sales channel.<\/figcaption><\/figure>\n<h2 id=\"strategy\">How should I plan my sales channels?<\/h2>\n<p>If your store is just starting out, LINE SHOPPING might be a good channel because Thai customers are already familiar with LINE. However, for serious business, you should set up a system to manage product information, stock, orders, and customer data efficiently, especially if you have a large number of products or sell through multiple channels simultaneously.<\/p>\n<h3>Use LINE SHOPPING as a quick online store, but use a website as your long-term base.<\/h3>\n<p>Stores with multiple product categories should organize their products and information well from the start. Having a system... <a href=\"https:\/\/creative.co.th\/en\/e-commerce\/\">E-Commerce<\/a> Having your own system allows for more organized development of SEO, Analytics, CRM, promotions, and back-end system integration.<\/p>\n<h3>Connect LINE with your website to make them work together.<\/h3>\n<p>In many projects, LINE doesn&#039;t necessarily need to compete with websites, but rather should work together. For example, use LINE OA for customer service, the website for information and SEO, a membership system for customer retention, and potentially expand further. <a href=\"https:\/\/creative.co.th\/en\/18985\/\">LINE Login, LIFF, MINI App<\/a> When businesses need a deeper experience.<\/p>\n<h4>Checklist before making a decision<\/h4>\n<ul>\n<li>What is the gross profit per order after deducting fees?<\/li>\n<li>Sales are generated from platform campaigns or the store&#039;s own customer base.<\/li>\n<li>Do you want to store customer data for repeat business?<\/li>\n<li>Are there many products that need to be categorized and stock updated frequently?<\/li>\n<li>Do you want to do SEO so your clients can find you on Google and AI Search?<\/li>\n<\/ul>\n<h5>Straightforward advice<\/h5>\n<p>If you don&#039;t have a customer base yet, you can use LINE SHOPPING to test the market. But if you have consistent sales, you should start building your own system. Otherwise, your profits and important data will become too tied to the platform&#039;s rules.<\/p>\n<h2 id=\"faq\">Frequently asked questions at the store.<\/h2>\n<h3>Does LINE SHOPPING calculate a GP (Gross Profit) of 3% for every order?<\/h3>\n<p>That shouldn&#039;t be a direct conclusion, because service fees related to orders originating from LINE SHOPPING channels, media, or campaigns are separate from payment transaction fees. Merchants should check the actual order details.<\/p>\n<h3>How do I add VAT?<\/h3>\n<p>VAT 7% is added to the fees incurred; it&#039;s not simply a matter of remembering 3% and that&#039;s it. Therefore, when setting prices, always account for the actual percentage after VAT.<\/p>\n<h3>If I have my own website, should I still sell on LINE SHOPPING?<\/h3>\n<p>While it&#039;s still worthwhile if your customers use LINE as their primary channel, you shouldn&#039;t stop there. Having your own website helps build credibility, gather information, perform SEO, and reduce dependence on other platforms in the long run.<\/p>\n<h2>Summary for shop owners.<\/h2>\n<p>LINE SHOPPING&#039;s GP (Gross Profit) calculation isn&#039;t just about memorizing the code 3%. Merchants should clearly separate the Service Fee, Transaction Fee, and VAT, and then compare this to the actual profit margin of each product category. If the costs are acceptable, LINE SHOPPING is a very good channel for stores already selling through LINE. However, for sustainable growth, they should develop their own website and e-commerce system alongside it.<\/p>\n<div style=\"border:1px solid #d1fae5;background:#f0fdf4;border-radius:8px;padding:20px;margin:30px 0\">\n<h2 style=\"margin-top:0\">I want to sell through multiple channels, but I don&#039;t want the back-end system to be complicated.<\/h2>\n<p style=\"margin-bottom:0\">Creative helps set up an e-commerce website, integrating LINE, Marketplace, Payment, Analytics, and product data to suit your store&#039;s actual sales methods. From website structure to post-launch support, we help you grow your sales without wasting time managing data repeatedly.<\/p>\n<\/p><\/div>\n<p style=\"color:#6b7280\">Refer to the fee information from... <a href=\"https:\/\/lineforbusiness.com\/th\/service\/myshop\/campaign\/lineshopping-service-fee\" rel=\"nofollow noopener\" target=\"_blank\">LINE for Business<\/a> And you should check the latest pricing before setting actual usage prices.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>LINE SHOPPING involves service fees, transaction fees, and VAT. Online merchants should understand these fees before setting prices and choosing a sales channel.<\/p>","protected":false},"author":1,"featured_media":19042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"\u0e04\u0e48\u0e32 GP LINE SHOPPING 2026 \u0e04\u0e34\u0e14\u0e22\u0e31\u0e07\u0e44\u0e07 \u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49","_seopress_titles_desc":"\u0e2a\u0e23\u0e38\u0e1b\u0e04\u0e48\u0e32 GP LINE SHOPPING \u0e17\u0e31\u0e49\u0e07 Service Fee, Transaction Fee \u0e41\u0e25\u0e30 VAT \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e04\u0e33\u0e19\u0e27\u0e13 \u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e17\u0e35\u0e22\u0e1a Marketplace \u0e41\u0e25\u0e30\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07\u0e27\u0e32\u0e07\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e02\u0e32\u0e22\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e49\u0e21","_seopress_robots_index":"yes","_seopress_robots_follow":"yes","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"\u0e04\u0e48\u0e32 GP LINE SHOPPING,LINE SHOPPING GP,\u0e04\u0e48\u0e32\u0e18\u0e23\u0e23\u0e21\u0e40\u0e19\u0e35\u0e22\u0e21 LINE SHOPPING","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[46],"tags":[67,532,533,482,535,255,534,63],"class_list":["post-19045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-commerce","tag-line-shopping","tag-line-shopping-gp","tag-marketplace","tag-myshop","tag-255","tag--line-shopping","tag-63"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/19045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/comments?post=19045"}],"version-history":[{"count":0,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/posts\/19045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media\/19042"}],"wp:attachment":[{"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/media?parent=19045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/categories?post=19045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creative.co.th\/en\/wp-json\/wp\/v2\/tags?post=19045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}