In the era when AI (Artificial Intelligence) The world is changing. Whether you're a business owner, marketer, student, or creative professional, knowing the right AI tools is the most important first step. This article will guide you. What is AI? And we recommend it. Top 10 AI Tools of 2025 And it also tells you which one is right for you.
What is AI? Meaning and origin.
AI (Artificial Intelligence) or Artificial intelligence It is a technology that enables computers to think, learn, and make decisions like humans, by relying on vast amounts of data and complex algorithms.
Currently What is AI? It's no longer just a scientific question, but something everyone needs to know, because AI has become part of daily life, from recommending videos on YouTube to helping with coding, writing articles, or creating graphics.
Types of AI you should know.
1. Generative AI
AI that can... Create new content. Yes, it can be text, images, videos, or code, such as ChatGPT, Midjourney, and Runway.
2. Conversational AI
AI designed for... Interact with humans. Through natural language processing, such as chatbots and virtual assistants.
3. Analytical AI
AI used Analyze data. To find patterns and insights, use tools like Google Analytics AI and Tableau AI.
4. Autonomous AI
AI that works Without needing human control. Examples include self-driving cars and industrial robots.
10 Top AI Tools You Need to Know in 2025
Let's see. What are each of these AIs? Who is it suitable for, and what can it be used for? This article provides an overview, and we will delve deeper into each brand in subsequent articles.
1. ChatGPT (OpenAI)
What is ChatGPT?
ChatGPT is an AI chatbot from OpenAI that uses the GPT-4o model. Interact, write, analyze, and create code. Intelligently, it is considered the most popular AI in the world.
Who is it suitable for?
- Marketer / Content Creator — Writing articles, captions, emails
- Software developers — write and debug code.
- Business owners — Strategic planning, report preparation.
- Students — Please explain the content and summarize the lesson.
Free version: GPT-3.5 Paid version: ChatGPT Plus ($20/month)
2. Gemini (Google)
What is Gemini?
Gemini is an AI from Google that is connected to... Real-time data from the internet. And Google Workspace, with its Gmail, Docs, and Sheets, makes it ideal for working within the Google system.
Who is it suitable for?
- Google Workspace users — Summarize emails, create slides, analyze sheets.
- Researchers — search for the latest information from the web.
- Marketers — analyze market trends and data.
Free version: Gemini 1.5 Flash | Paid version: Gemini Advanced (Google One AI Premium)
3. Claude (Anthropic)
What is Claude?
Claude is an AI from Anthropic that focuses on... Safety, accuracy, and in-depth writing. Exceptionally good at reading and analyzing long documents (very high context window).
Who is it suitable for?
- Legal professionals/academics — analyze lengthy documents.
- Writer — writes in-depth articles and novels.
- Organizations that need secure AI — reduce hallucinations.
Free version: Claude 3 Haiku | Paid version: Claude Pro ($20/month)
4. Microsoft Copilot
What is Microsoft Copilot?
Copilot is Microsoft's AI embedded in... Word, Excel, PowerPoint, Teams, and Outlook It helps make working within the Microsoft 365 system smarter and faster.
Who is it suitable for?
- Organizational employees — Summarize meetings, create presentations.
- Data Analyst — Analyzing Excel using Conversational Language
- HR/Admin Team — Drafting emails, summarizing documents.
Free version: Copilot (Bing) | Paid version: Microsoft 365 Copilot
5. Midjourney
What is Midjourney?
Midjourney is an AI-powered image generation tool that provides results. Beautiful, professional level. The best on the market, ideal for creative and design projects.
Who is it suitable for?
- Graphic designer — creates concept art and mockups.
- Marketers — create cover images, banners, and ads.
- Photographers/Artists — Create Inspiration and Reference.
price: Start with $10/month (no free version).
6. Stable Diffusion
What is stable diffusion?
Stable Diffusion is an AI-generated image type. Open Source It's free to install and run on your own machine, offers deeper customization than Midjourney, but requires more technical knowledge.
Who is it suitable for?
- Developer — Need to customize the model.
- Those who want privacy — and don't want to upload photos to the cloud.
- For those on a budget — free to use on their own device.
price: Free (Open Source)
7. Runway ML
What is Runway ML?
Runway ML is an AI for... Create and edit videos. With AI, it's possible to create videos from text (text-to-video) or convert images into videos.
Who is it suitable for?
- YouTuber / Content Creator — Creating Short Clips and Effects
- Advertising company — Create low-cost ad videos.
- Independent film director — Prototype scene before actual production.
price: Free / Starting at $12/month
8. Perplexity AI
What is Perplexity AI?
Perplexity AI is... AI-powered search engine Answer questions while citing sources, ideal for in-depth information gathering and research.
Who is it suitable for?
- Researchers/Academics — Search for information with citations.
- Journalists — fact-checking in real-time.
- Students — Research information for their reports.
price: Free / $20/month
9. Notion AI
What is Notion AI?
Notion AI is an AI embedded in... Notion Workspace Summarize, write, translate, and manage information within your Workspace.
Who is it suitable for?
- Startup / Small Team — Managing Projects and Knowledge Base
- Freelancer — Managing Projects and Clients
- Students — Take notes and summarize the lesson.
price: Starting with $8/month.
10. Grok (xAI by Elon Musk)
What is Grok?
Grok is an AI from Elon Musk's xAI that is connected to... Real-time data from X (Twitter). They have a straightforward and humorous style of responding.
Who is it suitable for?
- X Premium users — available for free in the X app.
- Social Media Marketers — Track Trends on X
- Those who want the latest news and information.
price: Free (X Premium)
Comparison table of each AI
| AI Tool | Highlights | Suitable for | Starting price |
|---|---|---|---|
| ChatGPT | All-round, write, code. | All groups | Free / $20/month |
| Gemini | Google Ecosystem | Google users | Free / Google One |
| Claude | In-depth writing, secure. | Writers, organizations | Free / $20/month |
| Copilot | Microsoft 365 | Organizational employees | Free / M365 |
| Midjourney | Create the most beautiful image. | designer | $10/month |
| Stable Diffusion | Open Source, Free | Developer | free |
| Runway ML | AI Video | Content Creator | Free / $12/month |
| Perplexity | Search + Citation | Researchers | Free / $20/month |
| Notion AI | Productivity | Team members, Freelance | $8/month |
| Grok | Real-time X Data | User X | Free (X Premium) |
Who is AI suitable for? Which type should you choose?
Business owners / SMEs
recommend ChatGPT + Copilot — Assisting with planning, writing proposals, and managing tasks within the organization.
Designer / Creative
recommend Midjourney + Runway ML — Create professional-level images and videos.
Marketing Professional / Content Creator
recommend ChatGPT + Gemini + Midjourney — Writing content, creating visuals, analyzing trends.
Developer / Programmer
recommend ChatGPT + GitHub Copilot + Stable Diffusion — Write code, debug, create assets.
Students
recommend Perplexity + Claude + Notion AI — Research, summarize lessons, take notes.
How to use AI effectively in Thai businesses.
Many businesses in Thailand have started using AI to reduce costs and increase efficiency, but a question many still wonder is... Will AI really replace humans?
Read the in-depth article — Why do we still need to hire people in an era where AI can replace them: 7 reasons why businesses can't do without "humans".
Furthermore, the adoption of AI in e-commerce is a rapidly growing trend, especially on platforms like Shopify, which recently updated its AI features significantly.
Read more — Shopify Editions Summer '25 Update: Unlock Ecommerce Potential with AI
If you want AI-powered and SEO-friendly websites As a comprehensive service, our team is ready to assist with design and development.
View services — Website design services using WordPress. | Website UX/UI Design
Summary: What is AI, and how should you start using it?
AI (Artificial Intelligence) AI is a technology that is transforming every industry. No matter who you are, learning and using AI is a crucial skill for this era.
- Easy to start, suitable for everyone. ChatGPT or Gemini
- I want to create an image. — Midjourney
- I need to find more in-depth information. Perplexity AI
- Used within Microsoft organizations. — Copilot
- I want to write in-depth. — Claude
Stay tuned for the next article which will delve deeper. Each AI model is assigned one article per brand. Includes tutorials and real-world use cases for Thai businesses.
Want to use AI in your business?
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