A frequently asked question is whether one should create a landing page or a company website first. The answer isn't about which is more visually appealing, but rather what kind of results you're looking to achieve from visitors.
Landing pages are ideal for clearly guiding people to a single action, while company websites serve to build understanding and trust on multiple levels. Both can be used effectively when their roles are clear.
What types of events are landing pages suitable for?
Ideal for campaigns, promotions, individual services, or lead generation with a single objective. The content is arranged to minimize distractions and make it easier for users to click through.
Start with measurable goals.
If a page has multiple buttons and addresses several groups of people simultaneously, it might not be a good landing page, but rather a service page that needs restructuring.
Items to prepare before starting the project.
- The main goal of the page.
- Through what channel did the people come in?
- Information needed before making a decision.
- Methods for measuring results after publication.
A company website is ideal for building a long-term foundation.
The company website supports various types of services, including portfolios, articles, team information, and contact details, making it suitable for businesses where customers need to spend time reviewing or searching for information across multiple pages.
Design pathways to make decision-making easier for people.
Buttons on landing pages should lead to actions that align with the advertising promise, while the company website should provide follow-up answers for those who aren't ready to make an immediate decision. The difference between a single-page website and a regular website.
How to use two methods together without duplicating tasks.
Use your ads or campaigns to drive people to a landing page, while your company website serves as the primary source of information for those who want to check out more details.
Connect related tasks to create a systematic approach.
Separating visitor sources and conversions for each page allows you to identify which campaigns should be expanded and which page data should be moved back to the main website. How to optimize landing pages to help reduce ad costs.
Small details that are often overlooked.
Don't try to cram everything about your company onto a single landing page, because people coming from campaigns usually want answers to specific questions first.
Frequently Asked Questions
What should a small business start with?
Start with your goals and available information. If you offer only one service and need to collect leads quickly, a landing page might be suitable. However, if you need to build credibility in multiple areas, a company website would be a better choice.
Can landing pages be optimized for SEO?
It's possible, but the content should be useful and not duplicate other pages. The main website remains crucial for accumulating content and building long-term credibility.
Set up a website to work with your real business.
Planning a campaign or starting a new website? The Creative Plus One team can help you choose a structure that aligns with your goals and budget.
