Make your website optimized with AI: SEO, AEO, and GEO recommendations – what do you need to do?

Optimizing a website with AI recommendations doesn't mean abandoning traditional SEO, but rather making the website easily readable for both Google users and AI systems that summarize answers from multiple sources. Websites with clear content, good structure, and credible brand information have a significant advantage over those that rely solely on broad advertising claims.

What are SEO, AEO, and GEO?

SEO is about making a website discoverable on search engines. AEO focuses on creating content that clearly answers questions, and GEO focuses on making it easier for generative AI systems to understand and reference our brand or content. These three are not separate paths, but rather layers that build upon each other.

Don't start with GEO if your SEO fundamentals aren't strong.

Google Search Central states that fundamental SEO practices remain crucial with AI features such as reliable crawling, clear internal links, a good page experience, content that is relevant within the text, and structured data that matches the content visible on the webpage.

How does AI Search perceive websites?

AI Search demands concise, reliable, and verifiable content. Websites that answer questions directly, include examples, FAQs, clear company information, and internal links for context are generally easier to read than websites with only short landing pages lacking detail.

What a business website should have.

• The service page should describe the actual service, not use vague or broad terms.
• This article answers customer questions they search for before making a purchase.
• FAQs that provide clear answers and don't hide important information in the images.
• Schema markup, such as Organization, Local Business, Product, FAQ, or Article, as appropriate.
• Internal links connect services, articles, and case studies.

What websites do I need to prepare?

1. Crawl and index must be smooth.

If robots.txt, noindex, canonical, sitemap, or caching/CDN systems prevent bots from reading your website correctly, even if you write a well-written article, AI and Google may not see the entire article. New Website SEO Checklist This can help me check the basics of this part.

2. The content must be factual.

Important information shouldn't just be in image format. For example, prices, terms and conditions, procedures, services, and frequently asked questions should be written as text on the webpage so that search engines and AI can read it.

3. Structured data must accurately reflect what is seen.

Google recommends that structured data align with the actual content visible on a webpage, especially for e-commerce sites. This should include product information, breadcrumb reviews, and contextual organizational data. For e-commerce sites, this should be read in conjunction with the article. Create a website with an online payment system. too

What types of content are likely to be referenced by AI?

Good content should answer real questions, such as: How much does it cost? Who is it for? What preparations are needed? What tools are available? How are they different? And what are the precautions? The clearer the writing, the more subheadings, and the closer it is to the actual service, the better the chances that humans and AI will understand the business context.

Continue reading in this series.

• Set up an online booking and payment system.
• Monthly subscription systems in Thailand.
• Multilingual websites do not harm SEO.

The most important thing is brand credibility.

AI Search doesn't just look at a single page in isolation, but considers surrounding signals such as the About Us page, services, case studies, contact information, schema, and mentions from other sources. Therefore, businesses should implement both technical SEO and content strategy simultaneously.